Rajkummar Rao for The NEW Shop

Rajkummar Rao for The NEW Shop

 The NEW Shop ropes in Rajkummar Rao as brand ambassador

  The convenience retail company The NEW Shop has named Bollywood actor Rajkummar Rao as its brand ambassador. The actor will be featured in a variety of digital and print platforms such as social media, OTT, OOH, and IVR messaging to connect with prospective consumers through physical The NEW Shop stores and in-app services as part of a series of campaigns to expand its footprints across the country.   Navigating India's uncharted convenience retail sector, the company's omnichannel presence and hyperlocal services provide a "next-generation everyday shopping" experience to a diverse demographic. With plans to expand and open new stores in the near future, the company hopes to go beyond traditional consumer engagement strategies through collaboration with Rajkummar Rao.   Navigating India's uncharted convenience retail sector, the company's omnichannel presence and hyperlocal services provide a "next-generation everyday shopping" experience to a diverse demographic. With plans to expand and open new stores in the near future, the company hopes to go beyond traditional consumer engagement strategies through collaboration with Rajkummar Rao.   While making a name for oneself as an actor in Bollywood can be difficult, Rajkummar Rao has shown the world time and again that talent is the result of a combination of perseverance and diligence.   What distinguishes him is the unconventionality with which he has navigated the industry, establishing his own rules and striking a chord with the audience. His risks have been nothing short of entrepreneurial, which aligns with the company's organic growth and breaking down systemic barriers by providing consumers with quality services around the clock.   Expressing his happiness, Rajkummar Rao said, “I am thrilled to be partnering with The NEW Shop, a youthful and energetic brand exhibiting rapid growth. I identify with the co-founders' determination to create a brand, ensuring its sustainability, and profitability; and I believe this comes from their prior entrepreneurial experiences. By encouraging our nation’s workforce to become future entrepreneurs, the brand is on a mission to strengthen the entrepreneurial ecosystem. Simultaneously, it strives to provide consumers with standardized round-the-clock convenience in the truest sense and makes consistent progress toward reaching the zenith. I am excited to be a part of the brand's journey and look forward to contributing to its success in all ways possible.”   The NEW Shop sells a variety of quick-consumption items such as groceries, OTC, FMCG, and fresh food and beverages. It also provides supplemental services such as printing, ATMs, courier, EV charging stations, freshly prepared food, and so on.