South African singer-songwriter Tyla is showcased in Gap's spring 2024 campaign. The artist behind the hit "Water", Tyla, expressed their enthusiasm, stating, "It's truly an honour to be part of a Gap campaign - so many legendary artists have collaborated with Gap, and now I have the privilege to join them. I'm thrilled for my fans to witness a new style of dance where I'm dressed in comfortable attire with my own unique touches."