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Bandhan Bank, based in Kolkata, has launched a new integrated marketing campaign called 'Jahaan Bandhan, Wahaan Trust,' which features its brand ambassador, Sourav Ganguly.
The newly launched campaign focuses on the trust that the bank has been able to build over the course of seven years. Ganguly is seen in this campaign remembering the days when he wasn't the legendary cricketer and there were only a few people watching at the ground. Later, he worked hard and began scoring runs, becoming an extraordinary player; he then gained the trust of millions of people, bringing more spectators to the stadium.
Similarly, Bandhan began its journey as an NGO; after its expansion, the work was recognized by stakeholders, and the bank gained people's trust.
Commenting on the new campaign, Apurva Sircar, Head – Marketing, Bandhan Bank, said, “Bandhan Bank, in the last seven years, has established its presence in 34 states and union territories, has more than 2.77 crore customers and its book size is nearly Rs.2 lakh crore. This has been possible due to the trust of stakeholders that the Bank has been able to secure. Dada’s (Ganguly’s) life has been witnessed by one and all. While both Dada and Bandhan have origins in West Bengal, both have not let that define them and have established themselves as trusted names across the country and the world, thereby winning the trust of millions. Our campaign draws inspiration from this similar journey of both brands.”
The brand ambassador of Bandhan Bank, Sourav Ganguly, said, “I have closely watched Bandhan grow into the bank it is today. I have been an admirer of its journey and the opportunity to help amplify the Bank’s message is nothing short of a privilege. Trust is the cornerstone of every relationship and during my captaincy, this value was the most important. We trusted each other in the team and that made us a winning unit. For a bank, trust is an imperative and I am glad that Bandhan Bank has been able to gain the trust of crores of people in such a short span. I have been a Bandhan Bank customer for a few years now and I look forward to my continued association with them.”