Seth MacFarlane for Bear Fight

American Single Malt Whiskey company, Bear Fight, has announced Seth MacFarlane as a brand stakeholder and brand ambassador.

Apart from having an equity stake in the company, the celebrity Seth MacFarlane will also serve as Bear Fight's Chief Storyteller. That's to say, he will shape the brand's identity and speak for it creatively, ensuring that it maintains a strong and singular voice, even as it grows after its release in 2022.

"There's a lot of whiskey out there. So for me to put my name on it, you know it's either great, or I'm getting paid a ton of money," said Seth MacFarlane. "Well, they're paying me almost nothing which means Bear Fight is damn good whiskey. I don't always stare off to the left side of a photo at something off-camera while holding a bottle, but when I do, that bottle is Bear Fight whiskey."

"Our partnership with Seth MacFarlane is invaluable to us as his personality and work push the envelope just like Bear Fight," said Anthony Moniello, Co-CEO of Next Century Spirits (NCS). "Bear Fight was created to challenge the traditional norms of single malt whiskey and rewrite the rules of the American whiskey experience. We believe Bear Fight's versatility and approachable price point will set the brand up to be the #1 American Single Malt Whiskey that propels the category forward."

Consumers will experience a new-world approach to whiskey-making in every bottle of Bear Fight.

Bear Fight's patented maturing and finishing process makes this flavorful, approachable single malt whiskey with consistent flavor.