Katy Perry for LEGO

Katy Perry for LEGO

Kids Take Charge of Lego's Holiday Ad Featuring Katy Perry

Katy Perry News - This is the first time a celebrity has appeared in a Lego Christmas campaign.

Instead of picturesque snowy images, an elaborate feast and roaring fires, its latest campaign shows children delivering gifts on a transport of their own invention featuring the ubiquitous Katy Perry.

The journey is accompanied by Katy Perry belting out her hit Firework.

Lego said it’s “the biggest and most playful” festive marketing push to date for the brand.

“At the Lego Group, children are our role models – they inspire us with their creativity, curiosity and imagination, so who better to turn to for our holiday campaign?” said Julia Goldin, chief product and marketing officer, about partnering with Katy Perry.

“Our new campaign is a celebration of the creative power and optimism that children possess. They see endless possibilities for play and show us the difference play can make to the world as they rebuild it for the better. We want to inspire people of all ages to prioritize play over perfection and unleash a childlike joy this holiday season.”

It was developed by the creative team from the Lego Agency and can be seen on television, on the internet, at TVO as well as at concerts and conventions. Its direction was provided by Traktor, and it was created with The Mill for the post-production.