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UP's trusted private dairy brand, Gyan, recently announced actor and mother of two Kareena Kapoor Khan as its new brand ambassador.
Uttar Pradesh's trusted dairy brand, Gyan, launched its Ghee campaign with a delightful new ad film on October 3 across digital and social media platforms in time for the festive season.
As its latest brand ambassador, the dairy brand has also signed Kareena Kapoor Khan, an actor and mother of two.
“Ho sakta hai that they have signed me for Gyan because I am an actor. But, I have associated with them as a mother. Maa unhi products pe vishwaas karti hai jo ho pure aur fresh. That’s why I recommend Gyan. Gyan vishwaas se bhara,” says Kareena Kapoor Khan, as she endorses Gyan dairy products.
Gyan's products undergo numerous tests for quality, which makes them superior to other dairy brands available on the market.
Kareena Kapoor Khan has slowly become a representation of a modern mother who is balancing her career and motherhood through the glimpses we get into her life.
One reason why Gyan selected Kareena Kapoor Khan is because she is a mother, who are perceived to symbolise trust, which is central to the brand's ethos - 'Vishwaas Se Bhara'.
The ghee campaign has been developed by McCann Worldgroup and is a thoughtfully touching portrayal of the life of a mother, demonstrating how she brings her children up to be independent, confident and healthy through providing sound nutrition and quality of life lessons.