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The new global brand ambassador for FILA is Hailey Bieber.
The 25-year-old Hailey Bieber model has teamed up with a sportswear brand for a retro-inspired new campaign. She has been photographed by Renell Medrano and styled by Dani Michelle, as well.
Announcing the collaboration, Hayley Bieber said: “My style is ever-evolving and FILA’s designs are timeless and the perfect complement to my everyday wardrobe.
“I’m grateful for the opportunity to work closely with the brand to pull these iconic pieces and present them in a way that feels like a true reflection of my personal style.”
Gene Yoon, Global Chairman at FILA, added: “Hailey has an enviable and often imitated street style, and she has quickly emerged as a fashion icon for this generation."
“As a brand, we have always celebrated individuality and a willingness to take chances in design. Hailey Bieber is fearless with her fashion choices, with a versatility, authenticity and originality in the expression of her style. FILA has organically become part of Hailey’s closet and it was a natural fit to work together on this new campaign.”
Her selection of aesthetic and apparel encapsulates iconic '90s casual fashion with a modern twist, including: a crewneck sweatshirt, sweater vest, oversized utility pants, and a puffer jacket, a bucket hat and FILA footwear.
Outdoor and subway signage, digital banners, and FILA social channels will be featured in the campaign, which launched on October 18.
Clothing featured in the campaign will be available on FILA.com.