Fred Sirieix for G’Vine

Fred Sirieix for G’Vine

Fred Sirieix named UK ambassador for G'Vine

G'Vine, the premier French gin made with grapes, has selected award-winning Master Mixologist Fred Sirieix as their first UK ambassador.

In an advertising campaign, Fred Sirieix indulges in the home comforts that ignited his passion for food and drink.

Despite catching up with his friend Jean-Sébastien Robicquet, creator of G'Vine, it is his meeting with the history, taste, and ethos of this French grape-based gin that captivates Fred's heart.

It's part of the bigger Gin Your Way marketing campaign, which begins in October, to encourage consumers to experiment with the flavours of gin.

Fred Sirieix is going to utilize his background knowledge in order to offer quality drinking experiences. They will include a series of Gin Your Way consumer events which will be going on in December.

“I am very proud to be the first ambassador for G’Vine, an exceptional French gin, and I look forward to it being welcomed into homes here in the UK, like I have been. We also share the same roots from the inspiring southwest region of France,” says Fred Sirieix. “G’Vine is different to traditional gins because it is made with grapes not grain and this makes it very smooth, also like me. G’Vine is me in a bottle!”

G'Vine was created by the president and master distiller of Maison Villevert, Jean-Sébastien Robicquet, and it is the third best selling gin in the world just ten years after it's initial launch.

In the span of a little more than five years since its creation, G'Vine Gin has earned 12 gold and double gold medals as well as 43 international awards, while contributing to a worldwide surge of popularity of gins, also known as premium gins. G'Vine's strategy has been to set it apart by focusing on quality grape distillate, an aspect that other distillers have been following.

Robicquet said: “Fred embodies G’Vine perfectly as a symbol of French charm and elegance. His passion, knowledge and proven expertise make him extremely relevant when talking about wine, spirits and gastronomy. Fred Sirieix has that French flair and je ne sais quoi that fits the DNA and raison d’être of G’Vine. Furthermore our friendship and shared origin of France make him a natural addition to the Maison Villevert family.”

With grapes and vine flowers, this gin possesses round, smooth characteristics, while vine flowers are delicate and fresh, enhanced by a bouquet of botanicals.

At 40% ABV, G'Vine costs £35 per 70cl bottle, is available online at Drink Supermarket and The Bottle Club, and is distributed by Paragon Brands.

As you can see, our French gin that has already been a top performer for three consecutive years and is a massive hit in 60 countries around the world including America, China, Japan and Australia and is loved by many.