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Soft drinks brand Zeo has secured the services of TV presenter Caroline Flack for a new 'no added sugar range' product launch.
As brand ambassador, Caroline's role includes opening the Zeo Dry Bar pop-up in London and sharing her tips on cutting down on sugar via the Zeo blog. She will also become the face of the brand's 'no added sugar range' across mutiple channels throughout 2017.
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The product itself had been redesigned in response to demand for a new refreshing, lightly sparkling fruit drink with no added sugar. The range includes four botanical and fruit flavours, available in both 330ml sleek cans and 750ml bottles: orange and mango, cloudy lemon, peach and grapefruit, and cranberry and raspberry.
Zeo is blended from naturally sourced ingredients, 75% sparkling water, fruit juice, and botanicals. The four low-calorie natural flavours with no added sugar and botanicals contains on average only 10 to 12 calories per 100ml and already has a Food Standards Agency green traffic light for total sugar content.