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Amitabh Bachchan was recently named as Nexus Malls' Happiness Ambassador.
The shopping mall released a digital ad film in which Amitabh Bachchan is seen assisting in the selection of the hottest purple dress from one of Nexus Malls' portfolio malls.
The digital advertisement is part of a larger campaign that Nexus Malls has planned with Amitabh Bachchan for this holiday season.
Nishank Joshi, CMO, Nexus Malls said, “As we continue to build our brand, we are certain this campaign will help us further strengthen our position in the minds of our customers. Our campaign with Mr. Bachchan is our commitment to stay true to our brand promise of bringing a ‘Ab Har Din Kuch Naya’ experience for our customers, every time they visit our malls.
The commercial was produced by 'Corcoise' and directed by 'Prasoon Pandey,' but it was written by Anurag Agnihotri and Piyush Pandey. The campaign will use a variety of media, including print and digital channels. Enjoy watching the TVC because it is all about having fun with your loved ones!