A$AP Rocky has teamed up with Rihanna's cosmetics brand Fenty Beauty to headline its latest campaign, showcasing a new lip balm. The brand announced the collaboration on Instagram, posting, '#LuxBalm up in @asaprocky’s palm, new collab with our fave mom @badgalriri. This juicy, Barbados Cherry-powered lip balm packed with vitamin E and shea butter brings dry lips back to life with instant hydration'. The campaign highlights the luxurious and hydrating qualities of the lip balm, marking an exciting collaboration between Fenty Beauty and A$AP Rocky.