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Movado, the high-end luxury watch brand with a history of innovation and commitment to the future of time, has named Bollywood's youth icon and blockbuster success, actor Sidharth Malhotra, as a brand ambassador and is preparing to launch its world-renowned campaign.
Movado means 'always in motion'. In keeping with today's racing times, the company has always reflected the forward drive throughout history and hopes to do so again with Sidharth Malhotra in its latest campaign.
Xavier Gauderlot, president international at Movado Group Inc. said, “We are excited to announce our partnership with Sidharth Malhotra. He is the perfect balance of classic and contemporary which forms the very foundation of Movado. The campaign has been curated to showcase Movado’s exquisite heritage and to appeal to our consumers who are watch aficionados.”
Movado's collaboration with Sidharth Malhotra will highlight the unique partnership that the brand forges with unique personalities all over the world, whose talents are rooted in motion, capturing the core of the brand's ethos and exhibiting the essence of time that never stops, yet always defines the most precious moments. The campaign will feature the actor in a variety of bold looks paired with exquisite contemporary timepieces.
Sidharth Malhotra speaking on the partnership said, “It feels fantastic to be the Indian ambassador for the international brand Movado, which is iconic, timeless, and so bold. The brand's elegant simplicity and aesthetics resonate with my personality, making this partnership seamless and more memorable.”