HYPERX ANNOUNCES ZEDD AS ITS NEW GLOBAL BRAND AMBASSADOR
HyperX, the gaming peripheral name of HP Inc., announced Zedd as its newest Global Brand Ambassador.
Besides serving as the official audio and microphone supplier for the renowned DJ, record producer, and songwriter, the partnership will also connect gamers and music fans.
Building off of his passion for gaming, Zedd’s relationship will also involve the promotion of a line of original and limited-edition items such as custom and original headsets.
Additionally, Zedd and HyperX will collaborate on exclusive content and promotional platforms.
“HyperX has supported my passion for gaming since we first connected via Twitter, several years ago,” said Zedd. “Their products are a major part of my gaming lifestyle and I am grateful for the ongoing support. I’m eager to kick off our collaboration, which dives much deeper than a typical partnership.”Through transparency, innovation and collaboration, HyperX has developed multi-year relationships with a diverse roster of celebrated ambassadors across culture, entertainment and sports.
Zedd joins a line up of more than 25 ambassadors, including football player JuJu Smith-Schuster, basketball players Gordon Hayward and Ariel Powers, tennis player Daniil Medvedev, hockey player Filip Forsberg, international soccer players Dele Alli, Casemiro, and Raphael Varan, professional race car driver Sage Karam, skateboarder Minna Stess, streamer Valkyrae and social media sensation Bella Poarch.
“Over the last two decades, we’ve really grown alongside gaming, from this bold, grassroots company into a lifestyle brand,” said Dustin Illingworth, Head of Influencers and Esports, HyperX. “Zedd is an incredible talent who’s known not only for his musical contributions, but passion for gaming. Together, we aim to show the authentic link between music and gaming, and bring these worlds even closer together.”