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Surf brand ambassador Dani Dyer has teamed up with the laundry detergent brand to star in its Perf With Surf ad campaign, whilst supporting UK food bank charity The Trussell Trust.
Supported by a £2m media investment, the celebrity advertising campaign from adam&eveDDB airs on TV and digital from July and will focus on Surf’s liquid and capsules detergent.
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The Love Island 2018 winner posted on social media, "Excited to be working with @surflaundry_uk. If you've seen the advert I am having a laugh with it... But I love my cleaning and washing. It’s just so great to partner with a brand who support the brilliant @trusselltrust #perfwithsurf."
The partnership will feature across TV, online video and social media and will help to drive mass reach for the brand, with a specific focus on raising awareness with consumers under 35 - a key demographic for Surf.
With the recent launch of Dani’s new book ‘What Would Dani Do?’ in April, the timely partnership will take advantage of the Love Island star’s nationwide appeal to grow awareness of the value of fragrance detergent within laundry care.
Gemma Cleland, vice president for homecare, Unilever UKI said, “Dani epitomises everything that Surf stands for – she’s young, fun-loving, down-to-earth and leads a busy and sociable life, making her the perfect person to front this campaign. The fragrance laundry category continues to be driving innovation in laundry – whilst injecting some fun into even the most mundane household chore.
“Surf has a long-standing history of working closely with British TV celebrities such as Joey Essex and the stars from Birds of a Feather, so we’re excited to be going back to our roots with this tongue-in-cheek campaign.”