American footballer Patrick Mahomes has become a brand ambassador for Prime Hydration, a viral drinks brand created by KSI and Logan Paul. Mahomes expressed his enthusiasm, stating, "Prime is a disruptive brand that has taken over the beverage industry since it first launched. They are gamechangers, and that’s exactly what I strive to be on the field. Our partnership is a winning play, merging innovation and excellence, setting a new standard both on and off the field."