Actress Kiara Advani has been chosen as the new brand ambassador for Bajaj Almond Drops Hair Oil, which is owned by Bajaj Consumer Care Ltd.
To engage with young ladies and further solidify its market dominance in the sector, the company has signed the well-known Bollywood actor to appear in its most recent "Boring Nahi, Ban Ja Toofani" campaign.
According to the business, Kiara Advani's desire for having healthy, beautiful hair was the right match for its promise to give customers nourishing oil. She will appear in a number of exciting marketing initiatives and events in the upcoming months as the brand's new face.
“We are delighted to have Kiara on our team. Her talent, beauty, and connection with the masses make her the perfect ambassador for our brand. It has always been our endeavor to position ourselves responsibly and with integrity and she mirrors those aspirations like no other. We look forward to working with her and leveraging her influence."
Kiara Advani said, “I am absolutely thrilled to be the face of the iconic oil brand. It is a brand that aligns with my own values and beliefs and I look forward to taking this heritage brand to the next generation of Indians. I’m excited to be able to share my love for this product with my fans and the audience through this partnership."
The "Boring Nahi Ban Ja Toofani" advertising campaign promotes "Styling Fearlessly without Worrying About Hair Fall."
According to study, women are frequently hesitant to adopt new hairstyles because they fear doing so may result in damaged hair and hair loss. The goal of the campaign is to allay these concerns and portray the program as a solid and dependable alternative. The market size for hair care in India is anticipated to increase by 3.77% (2022-2027), reaching $3.40 billion in 2027, according to the research website Statista.