Just weeks after appearing on boohooMAN's Times Square billboard, Davide Sanclimenti has launched his own collection.
It just so happens that the Love Island winner, aged 27, won the ITV reality show earlier this summer alongside his girlfriend Ekin-Su Cülcüloğlu.
Over 64% of the public voted for the couple in the final episode, making them one of the most popular couples from the series.
Davide Sanclimenti announced just over three weeks ago that he was the "newest member" of the boohooMAN family.
Italian reality TV star Giampaolo Sarato posted a YouTube video where he claims to be pleasantly surprised to find his face on a billboard in Times Square.
He thanked his followers for the amazing support and joked that they'll need to watch this space.
Recently Davide Sanclimenti has gone to Instagram again to announce that his boohooMAN collection is now live.
The TV personality posed in a fitted suit with a glass of red wine in hand and a casual shirt. He explained that the shoot took place in Little Italy, a New York neighbourhood.
Captioning the post, Davide wrote: “I am so excited to announce that my @boohoomanofficial collection is officially live! We flew out to New York to shoot the range in Little Italy and I love how the shoot turned out.
“The collection reflects my personal style and I hope you all love it as much as I do! A huge thank you to all my followers and fans, none of this would be possible without you all.”